Welcome back to The Catalog. Here’s what’s worth learning, exploring, or watching this week, so you can start with a shortlist instead of sifting through noise.

CONTENTS

New Arrivals (Virtual Wikipedia Museum, Apple Music Hall, Amazon Delivery Drones, Meta’s Personal Muse)
The Feature (The Pace of Biology)
Observations (A Solar Storm Held the Train, Canyon Groove Found an Audience)

NEW ARRIVALS

01 · Walk Through a Virtual Wikipedia Museum

Step through The Endless Museum, an interactive web app that turns Wikipedia articles into virtual museum rooms you can explore in your browser.

I really like the experience of wandering from room to room as you go deeper down a Wikipedia rabbit hole. This immersive visualization by developer Edward Bonnett is really clever, and he even baked in daily challenges. Each challenge gives you a starting article and a destination, then times how fast you can connect the concepts by walking through related doors.

My favorite part has to be the map. It shows every room you’ve walked through, so after enough rooms you can retrace exactly how you got there. Along the way, Wikipedia’s images hang with their captions like paintings on a wall.

In №001 I shared Bingebuster, a virtual Blockbuster to browse your streaming video services, and this is similar but expands the scope to get lost in the halls of Wikipedia’s collective knowledge.

02 · Apple Music Gets a Room of Its Own

Apple Music just unveiled Apple Music Hall, its first live venue at Battersea Power Station in London. The new music venue holds 600 people. Inside is a state of the art system with a 48-speaker spatial sound system, two mix studios, and a control room wired for more than 16 cameras.

In 2010, my former band Manchester Orchestra released Live From SoHo, that we recorded onstage at a theater inside the flagship NYC Apple Store in SoHo.

It’s nice to see Apple build a proper stage of its own, and I think a 600 capacity room is the perfect size to capture crowd energy for a live recording.

03 · Amazon Drone Deliveries Could Soon Take Flight Near You

Amazon says Prime Air drone delivery will reach nearly 500 US cities and towns by the end of 2026. That’s 6x its current footprint.

Anything under 5 pounds qualifies for drone delivery, with arrival in as little as 30 minutes, though Amazon’s own post says most orders take about an hour.

You’re about to get drone-delivered coffee creamer or AAA batteries immediately after you realize you’ve run out.

The test market of Richardson, TX already has drones delivering. One resident counted 52 drones overhead on a slow Friday and more than 100 on busy days. Amazon compares the buzzing sound of delivery drones to a window fan on low, while FAA figures estimate 88 decibels at 50 feet, closer to lawn mower noise.

04 · Your Personal Muse

Meta just leapfrogged other major AI labs with Muse, its new personal agent, which passed ChatGPT this month as the top free iPhone app.

Meta’s Muse is a single-thread agent. That means you can chat in one ongoing conversation, rather than adding new chat threads or creating discrete agents for different tasks. YouTube creator Alex Finn describes Muse as a good fit for the “make me a reservation AI agent crowd.”

Meta is betting that crowd will be huge. At Meta Connect this week it announced partnerships with Walmart, Best Buy, Sephora and Instacart. Zuckerberg put the business model plainly: “Meta makes money on Muse when Muse spends your money.” Amazon, on the other hand, has blocked Muse from Amazon.com. Major retail brands now have to decide whether to let Meta’s Muse agent in.

Not everyone wants to automate their daily errands with a personal AI agent. I love how Kurt Vonnegut foresaw this, decades ahead of time, in a 2005 PBS interview describing the day his wife caught him going to buy an envelope:

Oh, she says well, you’re not a poor man.

You know, why don’t you go online and buy a hundred envelopes and put them in the closet?

And so I pretend not to hear her. And go out to get an envelope because I’m going to have a hell of a good time in the process of buying one envelope.

I meet a lot of people… And, of course, the computers will do us out of that. And, what the computer people don’t realize, or they don’t care, is we’re dancing animals.

I’d happily hand-off cancelling my forgotten subscriptions to an agent, and ask the agent to buy the AAA batteries we just ran out of. In a few years, we’ll be balancing which errands we want to run.

THE FEATURE

The Pace of Biology

Last month, Moderna’s stock jumped after its personalized mRNA melanoma vaccine with Merck won a Phase 3 trial.

The market paid attention when Moderna announced late-stage trial results for its cancer vaccine.

Their first patient got a dose of the vaccine in 2017, and it took about a decade to prove out. Here’s how it works: Moderna sequences a patient’s tumor and uses algorithms to rank its unique neoantigens (markers that separate the cancer from healthy cells). Then, they build a highly personalized mRNA vaccine designed specifically for that one individual.

I’ve spent over a decade working with major brands on personalization strategy for their websites and apps, and large enterprise teams spend years chasing the holy grail of 1:1 personalized content. This sort of vaccine is the biomedical version of that elusive personalization tactic. Moderna makes each dose bespoke for a single patient, so it’s slow and expensive to make.