Sauce #4: Paraphrase AI, GeoSports, Qobra and 1 more
32 new tactics from 3 episodes this week. Here are the 12 with the most detail to copy.
Paraphrase AI · B2C · AI paraphrasing app
Move a new feature into the first three screenshots and test it
New order won; small uplift, number not shown
“I want to see if speaking and then translating would be more impressive than rewriting in your own style”
App Masters, 2026-09-29 · Read it in context · Listen from 7:00
GeoSports · B2C · daily sports geography game
Send it to friends first, then reply to your own X post with the link
Reply went viral: ~40,000 players, then 150,000 players the next day
“I sent it to a couple family members, friends, and I noticed that they were sharing it. So, I felt comfortable putting it on some of my social media stories.”
Starter Story, 2026-09-27 · Read it in context · Listen from 11:11
GeoSports · B2C · daily sports geography game
Post one of each day's 5 questions on X and your Instagram story
~2,000 clicks a day, only ~2% of daily traffic
“What I do every day is I post GeoSports, you know, one of the questions one of the five questions, um, on X and I post it on my Instagram story. We drive roughly about 2,000 clicks from those two posts I do every day.”
Starter Story, 2026-09-27 · Read it in context · Listen from 6:04
Qobra · B2B · sales commission software
Charge your first 10 customers half what US rivals charge
$10K/year early; average now ~$30K/year per customer
“so we just looked at, uh, what was the price on the market for similar solutions, especially uh US ones, and we said, "Okay, for our first 10 customers, let's just split that in two."”
Top Founders with Nathan Latka, 2026-09-29 · Read it in context · Listen from 3:34
GeoSports · B2C · daily sports geography game
DM big sports accounts that liked your posts and invite them to write the day's questions
Hosts almost always retweet, reaching new audiences; no numbers given
“So, I created this new role called a hosting role specifically designed for sports media personalities and athletes on the platform. And basically, what I did is I realized some of these people were playing, so I DM'd people with large followings who've been liking the post about the game and asked if they wanted to host.”
Starter Story, 2026-09-27 · Read it in context · Listen from 12:13
Qobra · B2B · sales commission software
Charge per sales rep paid, and give admin seats away free
“But, uh, you know, admin licenses are free, so if you have 100 reps for which you're paying commissions, uh, that's going to be 100 licenses no matter how much, you know, finance and RevOps people you have on top of it.”
Top Founders with Nathan Latka, 2026-09-29 · Read it in context · Listen from 4:04
OLBG · B2C · sports betting tips app
Swap a plain blue screenshot background for a sporty one
10-13% more downloads
“they were testing more of a sporty background than just a simple blue background”
App Masters, 2026-09-29 · Read it in context · Listen from 3:59
OLBG · B2C · sports betting tips app
Show close-up app screens of key features, after the background test
45% more downloads; 61% more installs across both tests
“the second test now was only testing more up-close features and up-close screens”
App Masters, 2026-09-29 · Read it in context · Listen from 4:30
App Masters client apps
Show people's faces in the first three App Store screenshots
Raised conversions in several tests; no numbers given
“we've also found that showing faces in the initial first three screenshots actually increased conversions”
App Masters, 2026-09-29 · Read it in context · Listen from 2:00
Qobra · B2B · sales commission software
Message a CEO who wrote about your problem on LinkedIn
He and his CFO backed the pre-seed and became the first customer
“And I saw like the co-founder and CEO of Partoo, French, French company, uh, who wrote an article on sales compensation. So I reached out to him on LinkedIn”
Top Founders with Nathan Latka, 2026-09-29 · Read it in context · Listen from 1:50
Paraphrase AI · B2C · AI paraphrasing app
Add five stars and a 'number one' badge to screenshots and test it
“The difference here is we have social proof. So I want to see if that works a bit better.”
App Masters, 2026-09-29 · Read it in context · Listen from 10:58
Paraphrase AI · B2C · AI paraphrasing app
Test a screenshot with a person up front against an app screen
“This one, we're going to test with a human in front, right?”
App Masters, 2026-09-29 · Read it in context · Listen from 12:25
Browse every tactic on GTM Sauce, each with the conversation around its quote.
Episodes this week
- App Masters: How to Increase Organic Downloads Without Changing Keywords (2026-09-29)
- Top Founders with Nathan Latka: You Make $8m/yr, Would You Sell for $100m Cash? (2026-09-29)
- Starter Story: I built this website in 8 hours with Claude. Now it makes $40K/month (2026-09-27)