Hello! I hope your October was lovely; I was fortunate enough to spend two weeks traveling in Paris and Tuscany for my honeymoon, and despite all of that I still managed to find time for shipping some great new changes to Buttondown.

Opt-in reply tracking

You can now use Buttondown to track your replies, so you can see them all grouped up by email/subscriber — making it easier to reply and stay organized.

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Send automations based on email address

You can now build automations that trigger based on email addresses. This is useful for sending emails to specific people (folks joining from a specific company who you want to tailor specific messages to, or grant premium subscriptions to, or so on.)

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A brand new email template

Lastly, we've launched a new email template (that's what you're seeing right now!) It's performant, pretty, and adds a bit of visual flair for those who are sick of a plaintext-heavy email.

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What's next

November's poised to have a lot of great work coming down the hopper:

• A completely re-built Settings experience to make it less imposing/confusing for new users
• Better web analytics for your emails
• Support for embedded Mastodon + Bsky posts in emails

As always, my gratitude

Buttondown owes its existence to you, dear reader. I work on the things that make sense because enough users tell me about them; Buttondown has grown not because of any VC-subsidized marketing blitz but because people like it enough to tell other people to give it a shot.

If you think there's something that needs to be improved — or, even better, if there's just something you wish was improved — reply to this email because I want to hear more!