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April 4, 2023

Buttondown updates from March

Hello hello! I hope your March went well, and your Q2 (if you subscribe to such corporate notions) is off to a lovely start.

What's new

The headline feature: we rebuilt our analytics page. It's quite nice, now — you've got conversion rates, page views, CSV export, pretty graphs, 5x performance improvements, and more. (There's still some stuff we want to ship — but this new iteration is so good that we couldn't wait!)

Beyond that, a whole bunch of small stuff to make your newsletter-ing experience even better:

  • Support for Google Tag Manager!
  • You can now embed SoundCloud links in your emails!
  • A dedicated page for debugging API requests!
  • Better options for setting custom share images on your newsletter!
  • Teams support so you can invite friends and colleagues!

What's coming

In April, you can expect:

  • Support for automations. Whether you want to call them "drip sequences" or "welcome sequences" or "activations" or whatever, the ability to send one or more emails to a subscriber in response to an event (say, a new tag or a premium subscription) has been by far the biggest request over the past few years.
  • Improvements to automatic share images, which was also on the docket for March but then I got distracted by other, shinier things.
  • Improved mobile + tablet support. I know basic tasks like "fixing a typo on your email" or "checking your subscriber stats" should be way less painful than they currently are: I'll be chipping away at making the core flows much more responsive.

Earn money referring customers!

Buttondown's had a referral program for a while now, but I spent some time revamping it to make it easier for you to share your referral link (and for me to track said referral link). The pitch is simple: referred customers get $9 off their first month and you get 25% of their lifetime commission.

As always...

Buttondown owes its existence to you, dear reader. I work on the things that make sense because enough users tell me about them; Buttondown has grown not because of any VC-subsidized marketing blitz but because people like it enough to tell other people to give it a shot.

If you think there's something that needs to be improved — or, even better, if there's just something you wish was improved — reply to this email because I want to hear more!

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