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October 2, 2025

GAMA unveils 10-year plan to become “epicenter” of global tabletop gaming industry, renames itself after almost 50 years

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Welcome to the latest BoardGameWire newsletter!

Our lead story this week looks at how GAMA, the US-based hobby games trade organisation, is looking to go global and become the “epicentre” of tabletop gaming with the unveiling of its first ever 10-year plan.

We also have news of workers at crowdfunding giant Kickstarter launching a strike today after months of talks with union members stalled over proposals for a minimum salary and protections for its long-running four-day work week programme.

And Glass Cannon Unplugged CEO Jakub Wiśniewski told BoardGameWire how an intensive pre-launch community-building campaign has already powered Don’t Starve: The Board Game to what looks like might become the biggest Kickstarter raise of 2025.

If you keep scrolling, we also have all the other major happenings from across the board game industry, our regular round-up of board game design-focused writing and podcasts, and all the latest tabletop gaming job openings.

Thanks as always for reading the newsletter! If you’re not already a paid subscriber, I’d ask you to please consider helping me continue to professionally cover the board game industry by supporting BoardGameWire from as little as $1 a month. If you can afford more than $1, that’s wonderful - just increase the quantity via that link.

Have a great week!

Mike Didymus-True - Editor


GAMA unveils 10-year plan to become “epicenter” of global tabletop gaming industry, renames itself after almost 50 years

Hobby games trade organisation GAMA has set its sights on becoming the “epicentre” of global tabletop gaming in the unveiling of its first-ever 10-year plan – which comes alongside the association renaming itself for the first time in its almost 50-year history.

US-based GAMA has revealed an array of plans spread across the next decade, including boosting its membership within both hobby games and the mass market, expanding itself into a global organisation, shifting its finances away from the current heavy reliance on the annual GAMA Expo and Origins shows, and leading the conversation on sustainability within the industry.

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Kickstarter workers set to strike today over minimum salary proposals, four-day work week protection

Crowdfunding giant Kickstarter is facing a worker strike today after months of talks with union members stalled over proposals for a minimum salary and protections for its long-running four-day work week programme.

Workers will begin the strike at 8am on October 2, after 85% of the Kickstarter United union voted to authorise the industrial action unless a contract agreement could be reached in the interim.

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“Flashy ads don’t convert nearly as well as genuine conversation”: Don’t Starve: The Board Game guns for biggest Kickstarter tabletop raise of the year after topping $1m within hours of launch

An intensive pre-launch community-building campaign has already powered Don’t Starve: The Board Game to one of the biggest Kickstarter raises of 2025, with about $1.5m pledged less than 24 hours after the project’s launch.

Don’t Starve – an adaptation of the Tim Burton-esque survival video game of the same name – managed to rack up more than 60,000 followers for its Kickstarter campaign ahead of its launch yesterday, after publisher Glass Cannon Unplugged leaned hard on engaging with the video game’s existing fans, company co-founder and CEO Jakub Wiśniewski told BoardGameWire.

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“There’s no shortage of creativity in Vietnam. What we lack are bridges”: Vietnam’s blossoming board game design scene goes global via first Road to Essen competition

A new competition designed to showcase Vietnam’s burgeoning local board game design scene at the world’s biggest board game fair, Spiel Essen, has unveiled its first winner from almost 150 entries.

Thinh LeHuu’s design July, inspired by the seventh lunar month and its ‘Hungry Ghost’ festival in Vietnamese culture, won over a Road to Essen judging panel that included Cascadia designer Randy Flynn with its “clever gameplay, polished design and cultural message”.

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French competition which has celebrated unpublished board game designs for almost 50 years unveils 2025 winners

A venerable French competition which aims to highlight the most original unpublished board game designs has revealed its latest cohort of winners.

1001 Lives by Guillaume Achaz, Archéo III by Aymeric Duperray and Xavier Violeau, Black Flag by Thomas Paradis and Trashing Bird de David Exertier were all named as winners in the 44th Concours de Boulogne-Billancourt – after the jury whittled down 126 entrants to four prize winners.

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Other news:

  • Elden Ring, Helldivers II board game publisher Steamforged Games expands trade team after ‘incredible growth in a short space of time’, unveils Terra Mystica special edition crowdfund

  • French board game retailers unveil their designer, illustrator and publisher of the year in latest Prix des Boutiques Ludiques awards

  • NPR’s Planet Money podcast is making its own board game with the Exploding Kittens team

  • Sky Team and Herd Mentality were among the winners in this year’s Finnish Toy Association game of the year awards

  • Kylie Primus from award-winning Pittsburgh retailer Games Unlimited has some advice for publishers about promos

  • Hasbro is readying the third year of its Women Innovators of Play initiative, including the contest to design the next big mass market game


Design Zone

  • Pam Walls discusses increasing the replayability of one of her board game prototypes

  • Matthew Dunstan reveals how to design a print and play game the Postmark Games way

  • Critter Kitchen designer Alex Cutler chats to the Going Analog podcast about what makes a game a good product

  • Designer Diary: Expanding Magic Number Eleven by Bonghwan Ju - BoardGameGeek

  • Skeleton Code Machine explores how simple dice mechanisms can be used to create deep decision spaces in strategy games such as Rumble Nation

  • Board game designer Chris Backe provides the data-driven designer’s guide to pitching and getting published via Ellie Dix’s The Dark Imp blog

  • Designer Diary: Red Carpet by Eloi Pujadas - BoardGameGeek

  • The Decision Space podcast looks at deckbuilders through the lens of classic title Dominion

  • Joe Slack from The Board Game Design Course on why reviewing your digital and physical proofs thoroughly is so important (and what can happen if you don’t)

  • The Game Design Unboxed podcast talks with game designer Serena Fadlun about creating games that increase human happiness

  • LaunchBoom director of games Victor Shiu discusses the realities of crowdfunding, independent publishing, and his hummingbird game Hover with the My Favourite Game podcast

  • Charlie, Trevor, and Ananda from the Tabletop Takeaway podcast talk about route-building games

  • Peter C Hayward and AJ Brandon talk about design problems around end-game scoring

  • Designer Diary: Map Masters by Ian Bach - BoardGameGeek

  • The Garphill Games crew look at the game design elements of Uwe Rosenberg’s A Feast for Odin


Job Watch

  • US - Assistant Director of Marketing, Lifestyle Games, Asmodee

  • US - Associate Producer, TCGs, Asmodee

  • US - Senior Director of Product Lifecycle Management, Asmodee

  • US - Digital Marketer, AllPlay

  • US - Rulebook Writer & Board Game Developer, AllPlay

  • US - Software Developer, AllPlay

  • US - Sales Representative, ACD Distribution

  • US - Project Manager, UVS Games

  • UK - Specialist, Community Support, Kickstarter

  • Netherlands - Social Media Specialist, Asmodee

All these jobs are from the very excellent Tabletop Game Jobs Facebook Group - head there to take a look at all the latest listings


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