Seven new deployments landed today — a hotel giant's AI concierge, a kitchen-appliance maker's cooking assistant, a Brazilian election-info bot, and four vendor-sourced small-brand finds — plus one follow-up review and a genuinely eventful week for Meta's new AI agent.

New launches

Enterprise tier

Global hotel giant Accor rolls out AI travel concierge across app, web, WhatsApp and iMessage.
Accor is a French-headquartered global hotel group operating 45+ brands (Novotel, Sofitel, ibis, Fairmont, Raffles) across roughly 5,100 hotels worldwide.
Accor launched ALL Concierge, billed as the hospitality industry's first end-to-end conversational travel companion deployed at scale. It assists guests from trip inspiration and hotel comparison through booking management, in-stay questions, and post-stay support, plus loyalty-points coaching — available via the ALL Accor app, Accor's website, WhatsApp and iMessage, in 11 languages on web. It was trained on more than one million guest conversations gathered during a pilot that began in July 2025.
How to try it: Message Accor's ALL Concierge via the ALL Accor app, the accor.com/ALL website chat, WhatsApp, or iMessage.
Sources: Hotel Dive, Hotel Business, Travolution

Thermomix maker Vorwerk adds conversational AI cooking assistant to Cookidoo.
Vorwerk is the German direct-sales group behind the Thermomix smart kitchen appliance and its companion Cookidoo recipe platform, used by millions of households across Europe and beyond.
Vorwerk began rolling out Cookidoo Assistant to Thermomix TM7 customers, responding in natural language to cooking and recipe questions drawn from a catalogue of 100,000+ recipes, guiding users from inspiration through step-by-step "guided cooking," building shopping lists, accounting for dietary needs, and planning meals on a calendar. The update also adds automatic recipe translation across eight languages.
How to try it: Open Cookidoo Assistant within the Cookidoo platform (the companion app/website for Thermomix TM7) and ask a cooking or recipe question in plain language.
Sources: Journal du Geek, Direct Selling News

Brazil's electoral court launches conversational AI assistant ChatVote for the 2026 elections.
The Tribunal Superior Eleitoral (TSE) is Brazil's Superior Electoral Court, the federal judicial body that administers and oversees national elections.
TSE launched ChatVote, a virtual assistant that lets citizens ask free-form natural-language questions about the 2026 elections — polling day/time/location, justifying absence from voting, poll-worker guidance, election resolutions — instead of navigating closed menus. Available 24/7 on the TSE portal and in the e-Título app; WhatsApp and voice are planned as future additions.
How to try it: Visit the TSE portal (tse.jus.br) homepage or open the e-Título app to chat with ChatVote.
Sources: TSE, Olhar Digital

Platform tier

Spanish streetwear brand Nude Project cuts email backlog with an AI support agent.
Nude Project is a Spanish streetwear brand with 2M+ social media followers.
After backlogs of 2,000 tickets/day and 48+ hour reply times during peak seasons, Nude Project migrated to Gorgias and deployed its AI Agent to handle repetitive customer email inquiries — now resolving 74% of tickets in one touch, with live chat next on the roadmap.
Sources: Gorgias

Arc'teryx's AI shopping assistant lifts conversion by 75%.
Arc'teryx is a premium technical outdoor apparel and gear brand, part of Amer Sports.
Arc'teryx deployed Gorgias's Shopping Assistant, a conversational AI that guides customers through its technical product range (sizing, fit, product education) without human input, addressing lost sales from shoppers leaving the site to double-check sizing elsewhere. Conversion rose from 4% to 7%, with the assistant now influencing 3.7% of revenue.
Sources: Gorgias

Creator marketplace Whop deflects most support tickets with AI.
Whop is a digital marketplace where creators sell communities, courses, and digital products.
Whop deployed Decagon's AI customer support agent, achieving 65-70% ticket deflection and freeing its support team to focus on complex cases.
Sources: Decagon

Window-treatment maker Hunter Douglas lets AI walk customers through DIY installs.
Hunter Douglas Group is a leading North American manufacturer of custom window treatments and blinds.
Hunter Douglas deployed a Decagon AI agent that conversationally guides customers through at-home installation steps, letting them complete complex installs on their own without a technician visit.
Sources: Decagon

Reception & review findings

Launched 2 days ago (September 2026): No independent reviews or user-level sentiment turned up for Stübben's new HubSpot Customer Agent deployment. The only account so far is HubSpot's own customer story, quoting Stübben's Head of Marketing, Max Bolten: the agent "makes people feel welcome by responding right away. Even when it can't answer, it greets you. Often, it solves the problem on the spot," and "responds instantly to pricing and trial questions, accelerating the path to purchase." One wrinkle: that HubSpot page appears to date to around May 2025, predating our own Sept 22 detection — suggesting the deployment itself is older than when we first caught it, not brand-new. No disclosure yet of what model powers it or exactly how it escalates to a human. Sentiment: mixed (positive account, but company-sourced only).
Sources: HubSpot

Platform Watch

• Meta Muse is having an eventful first few weeks: 642,000 daily active users in its first 12 days (versus 231,000 for ChatGPT at the same point after its own launch) and 900,000+ downloads in six days, hitting #1 free app on both the US iOS App Store and Google Play. But the week also brought real friction — a Meta executive conceded Muse was "heavily inspired" by China's viral OpenClaw agent, and security researcher Patrick Wardle disclosed a local macOS zero-day ("not-a-mused") letting an unprivileged process hijack Muse's dictation traffic and potentially its account access. Sentiment: mixed — record-breaking growth, alongside a live security flaw and an imitation controversy. Sources: Bloomberg, Fortune, The Register.
• Sierra picked up AIUC-1 certification — an independent safety/trust audit — on Sept 17, and used its Sierra Summit event to launch eight new products including Agent Studio 2.0 and multimodal agents that combine voice, text and visuals in one conversation. Sentiment: positive, steady product cadence with no new controversy. Sources: Sierra, TechCrunch.

Full record: bombycine.github.io/claude-routines/index.html

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