What MLM Needs The LuLaRich Treatment Next?
the true crime that's worth your time
The same day we sent Elizabeth Held’s review of LuLaRich out to paid subscribers, I was driving on Indiana’s I-65 freeway when a drifted into my lane, nearly kissing the side mirror of my rented Kia. The driver hit the gas, passed me, then pulled right in front of me. GRND ACHVR read the license plate. That’s right, MLM nearly struck Best Evidence in a whole different way, but this time, it was Mary Kay and its sales incentive program, which a standard news org covers here and Mary Kay opposition site Pink Truth opines on here.
Mary Kay, Avon, and Amway were all pretty standard pyramid schemes where I lived in the Midwest, and I have to confess that I typed and deleted “Tupperware” a couple times to add to that list — typed because it’s MLM, deleted because I fucking like Tupperware! My pedantic side won out, lucky you. All this to say that LuLaRoe didn’t invent the recruitment and promises sales model, nor are they, I suspect, the only one with an allegedly toxic and problematic culture.
It occurred to me, in the moment that I contemplated a pink-tinged high-speed side swipe, that there are probably a lot of MLMs managed by deceptive leaders skirting (or not) financial laws ripe for the LuLaRich treatment. What MLM would you like a documentary expose on? What makes it a rich target for incisive investigation? Let’s hear it in the comments.
Before you head to the comments, though…
The clock is ticking on the poll for Sarah’s subscriber-only October review. So far, bulldozer destruction doc Tread is leading The Bling Ring by a single vote, so it’s anyone’s game. Cast your vote here. — EB