Subaru Badge of Ownership: What Each Symbol Means
A Badge That Tells Your Story
If you’ve ever spotted a row of colorful icons on the back of a Subaru—maybe a paw print, a mountain, or a “100K” mile marker—you’ve seen something uniquely Subaru: the Badge of Ownership. This isn’t just a decal. It’s a celebration of your loyalty, lifestyle, and the adventures you've had behind the wheel of your Subaru. Whether you're a first-time owner or have loved five Subarus over the years, these badges are a visible reminder that you’re part of something bigger.
What Is a Subaru Badge of Ownership?
Each badge includes:
A number showing how many Subaru vehicles you've owned
A selection of personalized lifestyle icons that represent your interests, values, and experiences
Think of it as a storybook for your rear windshield—only with symbols that speak volumes at a glance.
Explore the Icons
With dozens of icons available, there’s a badge for everyone. Here are just a few you can choose from:
Adventure & Outdoors
Hiking Badge
Camping Badge
Kayaking Badge
Road Trip Badge
Mountain Biking Badge
Snow Sports Badge
Stargazing Badge
Passions & Purpose
Animals Badge
Gardening Badge
Performance Badge
Photography Badge
Yoga Badge
Health & Wellness Badge
Music Badge (not shown, but available on site)
Personal Identity
Family Badge
Pride Badge
Military Badge
Community Badge
Education Badge
Love Badge
Milestones & Achievements
100K+ Mile Badge
200K+ Mile Badge
Marathon & Half Marathon Badges
Rally / RallyCross Badge
To see all available options, visit badgeofownership.com.
How to Get Yours
You can order your Badge of Ownership online or visit Baldwin Subaru in Covington, and we’ll help you register and order one. The process is free for Subaru owners—it’s just one more way Subaru celebrates you.
More Than a Symbol—It’s a Connection
Badges often spark conversations in parking lots or at trailheads. They're a quiet “hello” between Subaru drivers, a nod of recognition that you're part of a supportive, adventure-loving community.
At Baldwin Subaru, we proudly display our own badges and encourage every customer to do the same. Whether you’re into kayaking, caring for animals, or clocking miles on the road, your badge reflects your journey.
Ready to Celebrate Your Subaru Story?
🎉 Visit badgeofownership.com to explore your icons
📍 Or stop by Baldwin Subaru and we’ll help you order yours today!