Hi,

Thanks for subscribing. You might have done this a while ago. I admit I set this up when I started the business back at the start of the year and I haven’t touched it since. It’s just sorta been collecting email addresses.

There’s been zero promotion behind it so if you’re here I want you to know I appreciate you. You saw my stuff and thought “Yeah I’d like to know more about this!” which puts you in a very special group of sickos. I appreciate you.

Anyway, I’ve decided now to start releasing these newsletters with a bit of a cadence. Maybe one a month. I have no intention of spamming you. I hope you’ll find the writing useful and engaging.

A few promises first:

I’m writing these the old fashioned way. By slamming boney meat-tubes into a keyboard as a stream-of-consciousness emerges. That’s my way of saying I don’t intend to use AI for content production. I think if that’s what you wanted, you could go direct to the source. You don’t need LLM tokens delivered via my email. I assume you’re here for a more human connection. That’s less ‘scalable’ but I do not care. You’ll get the good stuff once a month and it’ll be worth the wait.

Secondly, I’m going to be linking to some articles on AWIP sometimes in here, but I want the content delivered to you, my beloved readers, to be more than just a notification of a new article. Because of that, I’ll write extra stuff in here that’ll only be published here for subscribers.

Also, if you don’t even remember subscribing to this ages ago and you want to unsubscribe, you can do that from the link below and I promise not to take it personally.

A call to respect your researcher

One principle I try to have for writing is that at its core it’s about presenting information in interesting or engaging ways. I approach that a bit like I approach digital experience work in that there’s not really any shortcuts. Rhetorical polish alone isn’t enough to make boring ideas interesting, so there needs to be something more there to making writing worth reading.

Recently I’ve been playing the video game Final Fantasy XIV which is this kinda online game thing you play with loads of other people. It has a “jobs” system that’s been used a lot throughout the franchise where you change your discipline in a menu and that affords you specific stats and skills. I thought it’d be a fun way to explore some of the disciplines at work under the big, broad umbrella of Conversion Rate Optimisation so here’s my first in that series.

https://www.anotherwebispossible.co.uk/article/a-call-to-respect-your-researcher

Jon