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June 15, 2026, 2:49 a.m.

experiencing the web vs. 'content creation'

omg, so random! omg, so random!
experiencing the web vs. 'content creation' - a screenshot of a blog post from avalongif.com, with a purple background from the old web

When did the internet get so boring?!

There is so much I want to say about this topic (corporate enshittification, etc.) but in this post, we’re starting out with a bit about how the internet changed from an experience to just ‘content creation’.

The old web as an experience was all about graffiting the margins and creating unique spaces that were like digital lounge rooms or incredible worlds that you couldn’t wait to log into.

The internet as it is now is all about content: staying inside the lines (vs graffiting outside of them), fitting products onto shelves, and we largely scroll out of anxiety, frustration and boredom.

I want the internet to actually be fun again! And that means bringing back the experience of the web as worlds, portals, online lounges.

…which may or may not also include the idea that we should start making our own websites again, expressing ourselves again, off social media.

And to celebrate a bit of that outside-the-lines approach, this post features fun little captions about the internet history behind some of the gif used - that you can only view on desktop!

I like my blog posts to be visually very ~extra~ and convey a vibe that modern blogs rarely do, so you can find the full post right over here.

with love from Avalon ♡

You just read issue #3 of omg, so random!. You can also browse the full archives of this newsletter.

avalongif.com
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