Hi friend!

Thank you so much for pre-ordering Brave New Capital. Genuinely, thank you. Every single order matters, and yours is part of something that's moving faster than we expected.

Where we've got to: 1,297 copies pre-ordered.

I’m excited to tell you that because it's more than a nice figure.

A couple of years ago, when I first had conversations with publishers about this book, I kept running into the same wall: they classified it as an academic book. Partly my academic affiliations, partly the fact that Palgrave published Adventure Finance. But I knew it wasn’t an academic book, and I knew I didn't want to go down that road again (le sigh..). So I decided to just write it and figure the rest out later.

Now Erinch and I are sitting with the decision for how we get this book out into the world and it increasingly looking like it will be a route that doesn’t look traditional.

So here's what happens next: we’ve been engaging with traditional publishers and not getting the enthusiasm that we’d like. We are hesitant to slow the process down as we’d like to get the book out to all of you as soon as possible. We’ll be sending out an update this week with our ideas on steps forward.

In the meantime, the single most useful thing you could do is share it, on social media or directly with someone who'd care. It would mean the world. We've put together a media pack to make it easy.

We’ll be in touch as soon as we have more news about publication.

Thank you for being part of this!

Aunnie & Erinch