02 / CONVERSATION

Anders Byriel

Has the design industry lost its imagination?

CEO, KVADRAT · WATCH / LISTEN / READ · 42 MIN

Hello,

Kvadrat has been a reference point for me throughout my working life. Not just for its textiles, but for the way art, architecture and design are part of the company’s everyday life. I wanted to understand what it takes to keep that going as a business grows.

For the latest A Small Future conversation, I sat down with Anders Byriel, CEO of Kvadrat.

We talk about the relationship between culture and commercial success, why some of Kvadrat’s most important bets took years to pay off, and why Anders worries when design becomes too programmed.

Watch, listen or read the conversation →

The full conversation is 42 minutes. There is also an edited version to read on the website.

It builds on Issue 02, Reinventing the Past, which looks at reissues, sustainability and collectible design, and asks where genuinely new work might come from.

A big thank you to Anders for being so generous with his time and thoughts.

Any thoughts, praise or pushback are more than welcome. Just reply to this email.

Petrus