Fractional Month 1: An Introduction
Welcome to Fractional, a monthlyish newsletter about freelancing, written by me, Amy.
This week marks the end of my first month as a willing freelancer. I caveat with “willing” because there were those five weeks in April 2020 when I was laid off and I was scrounging for any work that I could find, but that was more scarcity and desperation than a conscious uncoupling from the tech overlords.
In reflecting on this past month, I’m really content with how things have gone. I earned more money than I expected, I took on a variety of projects, I had more time to do life things. Because this transition has been so seamless for me, it got me thinking:
How did I actually make this happen?
I know so many people miserable in their 9-to-5s. Is there something others can draw from my experience that might help them think about alternate career paths?
Generally, could others benefit from knowing how I did this?
So, that’s how I – and you – got to this newsletter. I’ve been working full-time jobs since I was 21, first in public relations, then in content, and most recently in brand. I joke that if it has words, I can do it. My poorly updated LinkedIn is here if you want to know more about the whole career trajectory of it all. On the side, I am pitching a television show and I write teleplays or screenplays whenever I can.
My intention with this newsletter is to be as plainspoken and transparent as possible, but that comes with some uncomfortableness from me. In this particular newsletter, I’ll be honest about money coming in and about some struggles I’ve had along the way. I think we all benefit from when things – especially finances – are out in the open as it helps us set benchmarks, so I’m committed to doing that as long as it’s mutually respected.
How I Got Here
I’ve written a little bit about how I’ve gotten here before, so I welcome you to check out that Medium article. The short end of it is: I got my start in PR, worked at a creative agency for 4 years, but over the last 5-6 years, I’ve been in the startup world. And for anyone who works in tech, you know that these are like dog years. I’ve been burned and I’ve been burned out. When the pandemic hit and I lost my job, I debated going freelance full-time then as I secured two lucrative contracts, but I just wasn’t comfortable enough to pull the trigger. The whole global economy was shifting, and so while my immediate outlook was stable, how could I be sure it would stay that way?
The reality is – especially for those of us who work in tech – nothing is stable. The layoffs of the last year have shown that. And as my therapist rightly pointed out, what I sacrifice in financial stability, I make up for in emotional stability. But back to the linear narrative!
Since April 2020, I’ve always had some freelance job alongside my full-time position, all of which came through past colleagues who remembered my work and that I’m generally nice to work with. There have been times when I had more freelance income coming in than full-time income, and times when I’ve tapered back freelance either because the jobs weren’t coming in, or I just felt too spent. What those times did though was prove to me that I could do this. That’s my number one piece of advice for any full-timers looking to transition to freelance – put your feelers out, take on as much freelance as you can stomach while you’re still full-time, and when it’s too much, make your decision one way or the other (switch to freelance or taper down the freelance and commit to full-time).
This year, it became clear to me that I needed to make a shift for my own sanity over to fractional. I was lucky in some ways. A job that I left a few years ago has continued to be a freelance client for all of these intervening years (and I really enjoy working with them!), with no signs of slowing down. That’s a relatively stable retainer that I know could at least pay my mortgage (which is a force of stability in its own right; no fear of eviction or a landlord arbitrarily raising rents). I had started at my last full-time job as a freelancer, and so as I was contemplating this shift, we started to have open conversations about it and agreed to work together in a fractional capacity. Score – two good clients locked in that could now take me past paying for my mortgage and insurance, and into the other life necessities (groceries, dog, an occasional trip). Lastly and unexpectedly, three ex-colleagues emerged over the month with one-off projects that I’ve been delighted to take on of varying scopes: one is naming, another is revamping a deck, and the last is redoing website IA, content, and copy. So it’s been a big month that I’m very grateful for.
All of that said, I acknowledge the above is potentially unique to my network and me, but there are a few key takeaways I’d apply here.
If you’ve built strong connections over the years, you don’t need to go HAM on new business activities. I, for one, have not. I haven’t redone my website, I haven’t posted non-stop to LinkedIn, I haven’t even sent out a wide email blast for my services. What I did do was post once to my LinkedIn saying I was taking on new work and post once to my Instagram (different audiences, you never know who needs what and when). I also just started being more vocal when I saw people in real life about what I’m doing and the kind of work I’d like to take on. For instance, I don’t want another retainer client at this time because I have two that I like and another would just max out my bandwidth and give me no time for screenwriting. Instead, I tell people about how wonderful it’s been to work on this naming project and how I’ve developed my own signature approach to naming, what that entails, etc., in the hopes of getting more of that type of work.
I try to go above and beyond for the clients that I have right now. The best business comes from referrals. My career has shown me that. I’m kind, I often overcommunicate, and I always deliver on time or early.
Consider (if you’re anxious like me) overworking at the start. I knew I was going to be plagued by less regular money coming in, a giant new health insurance payment, and just the change in general. I am not a toxic productivity person, but for me as an anxious neurotic, I knew that making this month pretty jam-packed would make me feel comfortable with this arrangement moving forward and less likely to slide back into the desire for full-time. I’ve also been very conscious of a trip I’m taking next month wherein I’ll be fully offline for a week, so filling my books a bit more this month has made me less stressed about what lower invoicing is bound to happen in both November and December.
How I’m Measuring Success
The first thing I did when I was thinking about this transition was I talked to my accountant. Lucky for me, my accountant also happens to be my dad so it’s not billable time. I wanted to get a sense of how to set up my business now that I’m expecting a larger income from fractional, particularly because I’ve had to pay giant quarterly taxes in the past and I want to understand more on a month-to-month what I should expect to squirrel away.
Speaking of squirreling away – remember earlier when I said the anxiety thing? I also went into this with six months of salary in my savings, most of which has been saved from freelance jobs I’ve taken on while being a full-timer. The cushion has helped as well, especially because invoicing schedules don’t line up as nicely as my regular biweekly salaried payments.
Anyway, back to my accountant. Because I had already had over three-quarters of a year of full-time salary, my accountant advised me to not set up a business entity this year, because I would have already met a threshold by which my taxes wouldn’t exponentially increase. He advised starting in January that we would set up an S-Corp and then I would take a salary, so more to come on that process in the months ahead.
Knowing that I didn’t need to make any major tax moves yet, I just wanted to set some goals for myself. I didn’t approach this with much of a science. My general thought process was: I think if I was going to take a full-time salary at this point in my career, I’m worth about $200,000. So divide that by 12 and I get $16,667, or let’s round up to $17,000. $17,000 is now my monthly target.
Another way I could have approached this, and I considered it, was to instead look at how much I spend per month and ensure my income covers that with some buffer. That works, too. I think I just wanted to be a little more aggressive in that goal.
This month, I’ll take in just shy of $24,000 which is just a huge win. I’ll break down where that came from without going into specific amounts per client:
Two retainer clients, both of which were previous full-time jobs that I’ve stayed on with in a fractional capacity. A good tip is to make yourself indispensable (as much as possible) at a job, and to use that as leverage. That sounds like kind of a yucky way of phrasing it, but I don’t see it that way. Do a great job, be kind to your colleagues, and it’s hard to lose you – and then you have a little more control over what that relationship looks like.
To note: one of these full-time-turned-fractional jobs I got by just a good ol’ cold resume send. The other I got from a referral from an ex-colleague.
Three one-off projects, all from ex-colleagues from various points in my career.
I’m preemptively saving half of that for taxes (probably more than necessary but I like to be safe), about $3000 goes to my mortgage and car payments, $700 is for health insurance, a chunk else will go to life/fun/travel, and the rest gets saved for November and December, which will be slower months.
What’s Not Working
So ~vulnerability time~. I got sick this past month and had to go to urgent care and then the ER during weekdays. This is the first time in my career that I haven’t been able to take sick time and just be paid for it. Every day, every hour I didn’t work was money that did not come in. What’s more, expensive ER bills (hello $400 copay! Hello $400 ultrasound!) on top of all that. When you’re trying to mute the productivity culture vultures that are picking at your brain, trust that this was a hard pill to swallow.
That said, this is where that six-month cushion put me at ease. I took off two full days to get better (I would have taken more if I needed to), and then when I was feeling more able-minded, I worked a little extra on the weekends to make up for the hours lost. I think in total, I probably lost a day’s worth of income, which I’m very grateful to say is not a dealbreaker at this point in my career. But my big takeaway was that in lieu of having a certain amount of sick days per year, I need to plan that I will just inevitably take some, whether that’s an acute illness or just a mental health day off.
What’s Keeping Me Up At Night
I’m a little nervous about the holiday season. I’m anticipating at least two to three weeks of lighter work at a general high-spend time of the month, and that’s not too fun to think about.
I’m also wondering if/when I increase my rates. I’ve worked at $150/hr for the last three years, while inflation has soared. It probably means I should start ticking that rate up, but I’m also aware that many of the businesses in my sector are tightening budgets and dealing with these macroeconomic factors as well. I’m guessing at some point in 2024 I’ll increase rates, but I’m not struggling at this rate right now, so I think I’ll just call myself lucky on that.
Part of the goal with transitioning to fractional was more time for screenwriting. I’ve had some exciting developments with some work, and I want to make more time for that to blossom, but if I’m being honest, the writing has fallen victim to (1) more paid work this month and (2) the unavoidable illness issue. I’m trying to figure out how best to secure some constant writing time in my days and weeks, and I welcome any suggestions around building a writing ritual! Also, if anyone in my network wants to hear more about this side of work, I’m happy to share separately. I’m also ready and willing to meet folks on the management side as securing management has been a big goal for this year, if y'all know anyone.
Health insurance is expensive. John and I are not married and do not want to be married. We had some friends get a domestic partnership for the benefit, so considering going that route and getting on his plan, but jfc America. Why?!
On the more fun side – I’ve had so many wonderful friends and former colleagues refer me work this year, so I want to get them something thoughtful for the holiday. I truly wouldn’t be in this position without them, so gift-giving is top of mind.
Your Feedback, Please
I’m worried that this was long-winded and I don’t know if it was helpful at all. Has this been valuable to you? Is there something else you’d like to know? Can I answer any questions for you? Please let me know! I won’t continue writing these if it’s just my own Dear Sally moment, so please be vocal about what you really want to know. Or you could also tell me to just shut up. That's okay, too.
One last thing! If this feels like the kind of content you would otherwise pay for via a Substack or otherwise, consider donating what you can to a local Mutual Aid fund. This one is near and dear to my heart.