Are These New Spray-On Shoes the Future of Running?
Plus - is adventure travel the antidote to over tourism?
Issue 006
Welcome to Adventure Season, a newsletter for folks who enjoy getting active outside, all year long. You’re receiving this because you’ve subscribed directly, or previously signed up to our list at AllSeasonCo.com.
You can check out past editions of Adventure Season here, including last week’s look at how outdoor participation has hit a new all-time high.
A Few Things That Got Our Attention This Week...
✈️ Tourism Fix?: It’s been a summer of European tourism protests – could adventure travel be a solution? That’s an idea being discussed by industry leads this week at a European adventure travel conference.
“It takes 100 cruise customers to leave $10,000 in an economy. It takes nine overnight package tourists to leave $10,000, and it takes just four commercial adventure travellers to leave the same amount.”
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🎥 Watch: After doing a sailing trip in Scotland, “Sailor James” was hooked. The trip launched a years-long quest to master the art of sailing, to eventually buy a boat for $2400, restore it, and then solo sail it across the Pacific.
Check out his journey here:
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🟢 No Green Medal for Paris Olympics: There’s been a lot of talk about the 2024 Summer Games being the “greenest ever Games” – but is it? Here’s a reality check from Axios.
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⁉️ Mystery Oxygen : “Something” is creating and expelling massive amount of “mystery oxygen” from the floor of the Pacific Ocean, “at depths where a total lack of sunlight makes photosynthesis impossible.” Read more here (or just send us your wildest guesses as to what it could be). Read more here.
This Week’s Poll 📊
This Week’s Feature: Are Spray-On Shoes the Future of Running?
Swiss sportswear brand On has unveiled a new, and potentially game-changing innovation this week at the Paris Olympics.
LightSpray is an innovative manufacturing process that uses a robotic arm to spray a recyclable thermoplastic material onto a shoe last, creating a seamless, lace-free upper in minutes.
Developed at the On Labs in Zurich, this proprietary tech could very well be a total shift in both product design and sustainable manufacturing.
Unlike traditional shoe uppers, LightSpray uppers are not built – they are precision-sprayed in a single, automated step using a robotic arm. This revolutionary manufacturing process not only reduces waste and carbon emissions by 75% compared to On's other racing shoes, but it also enables faster production and the potential for more localized, on-demand manufacturing.
The end result is a one-piece, ultra-thin, and seamless upper that provides exceptional fit, support, and a distinctive aesthetic. On's Cloudboom Strike LS is the first to feature this technology. Weighing just 170g, it's On's lightest shoe yet, making it ideal for race day.
Quote of the Week
“A ship is safe in harbor, but that's not what ships are for.”
– John A. Shedd
That’s it for issue #6 of Adventure Season. If you enjoyed it, please tell a friend. If not, please tell us.
Want to contribute or collaborate, sponsor the newsletter, or have a story idea for Adventure Season? You can reach us anytime with a DM @theallseasonco or by email at info@allseasonco.com.