A new digital home for PLATTE.Berlin, the next-gen fashion hub
Hey there,
Julia here, with a project update! Last week we launched a new website for PLATTE.Berlin, a non-profit community hub for the next generation of fashion talents. PLATTE’s mission is to create a platform where creatives can connect, learn and collaborate, shaping a sustainable and inclusive future for fashion.
When Harry and I met the PLATTE team at their space, we were quite impressed: PLATTE’s location is as captivating as the project itself—a historical Plattenbau at Berlin’s Alexanderplatz. A Plattenbau is a type of building constructed using large, prefabricated concrete slabs (the name literally means Platte = "slab" and Bau = "building”), which became especially common in East Germany in the mid-20th century. They were designed for functionality and cost-effective construction and have a very minimalistic look. We wanted to translate this character into the new website—to build a functional and easy to maintain modular system that the team could manage themselves.
We decided to use Webflow, migrating the existing content from Wordpress and rethinking the website structure. The new site celebrates Berlin’s fashion community through distinctive photography and bold typography, showcasing events organised by PLATTE and highlighting young independent designers represented in their store. With this iteration, we also wanted to give more attention to the PLATTE Studio, a space for all kinds of creative photo shoots.
Thanks go out to the PLATTE team, especially Kathy, Arne and Melina for working closely with us, and Malwin for art direction and initial designs, which we then refined and implemented.
If you're in Berlin or planning a visit, check out PLATTE's events and stop by their store!
Kind regards,
Julia (+ the other villagers)