Hi .

I want to pull back the curtain on how Wayfinder came to be, because it didn’t start with confidence.

It started with the total opposite.

It started with the 2025 reality that my business model wasn’t working: that I couldn’t rely on organizational clients to always have ready work for me, and that I needed some guidance on how to build independent offerings.

I remember sitting at my desk, trying to brainstorm programs I might want to offer, and feeling my brain just fizzing with static.

Everything I wrote down felt too vague, too shapeless, too impossible to quantify. It was a swirling, overwhelming soup of half-ideas that I couldn’t seem to turn into anything concrete.

And Should-erella, my loyal inner critic, didn’t hesitate to chime in:

Shouldn’t I be able to figure this out myself?
Isn’t that what a capable, proactive person does?

Honestly? I couldn’t turn the soup into anything solid.

That was early in my work with Jessica (my coach).

She didn’t give me an “answer.” Instead, she asked a deeply helpful question:

“What comes easily to you that’s hard for other people?”

I’d done strengths-identification before, but always as a way to understand how I work — not what I’m meant to build.

She kept returning me to:

• What feels alive for you?

• What practices have you built over years?

• What do people consistently come to you for?

• What do you do instinctively that others find magical?

Instead of forcing me to construct something “professional” from scratch, she helped me build from a bed of abundance and skill.

The things I embed in all my work:

Play.
Embodiment.
Experimentation.
Intuition blended with intellect.
Communal, warm group experiences.

The very things I’d never been able to center before in the squeeze to fit a traditional job description.

Suddenly, it wasn’t a vague soup anymore.
It was a shape. A pattern. A solid form gathering mass.

Jessica helped me see that the support people were craving—grounding, possibility, spaciousness, community—were precisely the things I’d been quietly cultivating for years.

I needed to trust the genius I already had.

And that’s the lesson I want for you too:

You don’t have to figure out uncertainty alone.
And you don’t have to become a different person to navigate it.
You get to start from what’s already strong and alive in you.

That’s the heartbeat of Wayfinder.

It’s the program built from what I know best, and built for people who know they’re capable but are tired of white-knuckling their way through a wild, whirling world.

Wayfinder gives you:

✨ tools to widen your internal bandwidth
✨ practices to interrupt cycles of burnout
✨ a small-group container where support is shared, not self-generated
✨ playful, intuitive, embodied ways to meet uncertainty as a companion instead of an enemy

If this sounds familiar, then know that you are who I made Wayfinder for.

Have questions? Let’s talk today.

If you’re curious, unsure, or circling this quietly in the back of your mind, I’m hosting a Wayfinder AMA Office Hour today at 1pm ET (in 1 hour!).

You can ask me anything:

• Is this the right fit for where I am?

• What actually happens in the sessions?

• What if I’m overwhelmed already?

• What if I’m not sure I’m “ready”?

You don’t need to decide today.
You can come get clarity.

👉🏻 Save your spot for the AMA here:
https://tidycal.com/rachelsropeik/wayfinder-ama

With steadiness and warmth,
Rachel

P.S. If you’re on the fence, come to the AMA with one question, even if it’s messy or half-formed.