On the Google Workspace rebranding
One of the biggest design news items in the past couple of days has been Google’s rebranding of the ‘G Suite’ to Google Workspace. What do you think? Open...
Footwear that follows function
Ever heard of the phrase — form follows function? Bet, you have. In fact, the correct and original phrase was — form ever follows function. Coined by the...
Netflix — a House of Cards
Boasting a user-base of over 100 million across the world, it is hard for anyone who uses the internet regularly to not be aware of the brand. Netflix has...
Let's talk about Barbie dolls
Toys have always been an integral part in shaping a child’s brain. One could often see parents segregating figurine toys as violent and non-violent ones....
Zomato & Swiggy - Experience matters
Food. I’d rarely find anyone hesitant to talk about this subject. Sure, there can be a discussion on what someone hates and loves in this, but I think...
Why is TikTok successful?
A couple of weeks back I wrote about PUBG, the famous first-person-shooter game that got banned in India. Today, I wanted to explore the design behind...
Judge a product by it’s store
Converting a window shopper or a random person walking by a store into a customer is a task as daunting as making customers online. In fact, I would argue...
What does Bauhaus Design mean
I am positive you’re aware of the term ‘minimal’. A term that’s frivolously thrown around these days to describe many things, from webpages to watches....
The Kindle Success Story
Amazon’s success story is one to learn a lot from. It’s excellence in digital products is second to none. They’ve achieved a considerable amount of success...
Missing PUBG
2020 has been incredible. Many fun things were banned in India, and across the world, for various reasons: eating out, travelling, living without the fear of...
Thoughts on Rolls Royce
Last week, one of the hottest news items in graphic design was Rolls Royce unveiling its new brand identity. The new brand identity is definitely more than...
Why those Camera Bumps though?
Let’s go back to about six years ago. It is 2014. A long time before we get into a devastating global pandemic. This year sparked a trend in the smartphone...
Neumorphism and what it means
Today we will be doing a deep dive into a certain aspect of UI design history - understanding what Neumorphism is, learning about an Indian company that...
Great Crockery and Transparent Toilets
Good morning! In today's edition, we will be looking at a detailed story of a crockery brand that became a design icon, transparent toilets, and a chair you...
Innovation, time and fonts
Good morning/evening/night! I'll leave you to choose the appropriate greeting based on when you're opening this email. I am excited to bring you the first...