Attendance
In attendance: Lou Sabo, Dale Sparks, Chris Moulton, Darryl Powell, Bill Mayback, Rick Hall, Shaun Fowler, Hugh Miller, Shantae Russell, Tom Breslawski, Sara Cousins
Absent: Meghan Cacchione, Kurt Engebrecht, Paul Tracy,
Subs:
Teresa Delibert - Delibert Employment Systems: teresa@delibertemployment.com, (585) 546-2835 (Lisa Kretzer)
Bradford Barry - ByPayment: bbarry1040@gmail.com, (585) 537-0008 (Robert Fujimura)
Guests: None
Marketing Minute: Shantae Russell
How to pivot? At a pivot point regarding vehicle, has had a small van that holds a lot of equipment but it’s time to replace it soon. He’s considering either a large SUV to hold what they need (smaller than the van, less cost, but lower visibility) or a larger van to hold more (more gas but able to transport more equipment and has more visibility with vehicle wrap).
Presenter: Rick Hall
Presentation: Using Marketing Mail as Part of Your Advertising Budget
Rick covered a variety of
How much to spend on advertising? Approx 5%
Why marketing mail? People have to hold it, touch it and decide what to do with it.
Who should use direct mail? Looking for new customers, stay in touch, new biz, new product, etc
What are you going to mail? Just about anything.
How are you going to mail it?
First Class
Marketing Mail (third class mail)
EDDM (every door direct mail) animated video
Designing your mail piece: attractive, strong call to action (CTA), Coupons, BOGO, etc.
Measuring your results: follow up, keep track of your ROI to consider more mailings (good average is a series of three mailings)
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NRG NEWS / GENERAL INFO
Upcoming Networking Opportunity
Brighton Chamber of Commerce is hosting a Co-Networking event with East Rochester Chamber. Contact Lisa (lisa@employ-ease-inc.com) or Chris (chris.moulton@wireless-zone.com) to get registered as a visitor for free:
When: Wednesday, September 18, 5:30PM - 7:30PM
Where: Lucca’s Northside Kitchen, 311 N Washington St, East Rochester NY 14445
October 1 is Visitors Day
Don’t just invite contacts…invite contacts to invite their contacts
Highlight on social media posts
Bring raffle prizes for our visitors
September Presider & Greeter
Presider: Robert Fujimura
Greeter: Meghan Cacchione
People Available to Sub:
View the Subs tab on this spreadsheet to schedule someone to cover in your absence.
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UPCOMING MEETING SCHEDULE / ONLINE CALENDAR
September 24
Marketing Minute: Rick Hall
Presenter: Bill Mayback
October 1
Marketing Minute: Bill Mayback
Visitors Day!
October 8
Marketing Minute: Volunteer?
Presenter: Hugh Miller
October 15
Marketing Minute: Hugh Miller
Presenter: Chris Moulton
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Follow and engage with us; like, comment and share our posts to generate more visibility to our group:
LinkedIn / Facebook
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