Attendance

• In Attendance: Kurt, Dale, Darryl, Rich, Lou, Kevin, Lisa, Rick, Regina, Shantae, Sara, Chris

• Absent: Shaun, Paul

• Subs:

  • Jon Spacher - NY Life, jspacher@ft.newyorklife.com, (585) 737-9094 (Hugh)

  • Hope Worthington - Colors of Rochester, quotes@colorsofrochester.com, (585) 705-0899 (Tom)

  • Brad Barry - Fujimura Insurance, brad@fujimurains.com, (585) 537-0008 (Robert)

• Guests: None

Marketing Minute: Sara Cousins

Why Business Referrals Are Better Than Leads

In today’s competitive market, businesses are constantly searching for ways to generate new clients. While traditional leads can help fill the sales pipeline, referrals often lead to stronger, higher-converting relationships. Here’s why business referrals outperform cold leads every time.

1. Referrals Come with Built-In Trust
   When a prospect is referred to you, they already trust your business because someone they know and respect has recommended you. Unlike cold leads, which require extensive nurturing, referrals start with credibility, making the sales process faster and easier.

2. Higher Conversion Rates
   Referred customers are much more likely to do business with you than leads from paid ads or generic outreach. Studies show that referrals convert at a significantly higher rate because they come from a trusted source, making them more receptive to your offer.

3. Better Customer Retention
   Referral-based clients tend to stay longer and become more loyal customers. Since they were introduced to your business through a trusted connection, they already have confidence in your services and are more likely to return for repeat business.

4. Less Time & Money Spent on Marketing
   Generating cold leads often requires expensive ad campaigns, email marketing, or cold calls. In contrast, referrals cost little to nothing but bring in high-value clients. A strong referral network reduces the need for constant prospecting, allowing you to focus more on delivering excellent service.

5. A Continuous Cycle of Growth
   The best part about referrals? They create a self-sustaining cycle. A satisfied referral client is more likely to refer others, expanding your network and driving consistent business growth.

Presenter: Darryl Powell

Darryl talked about how he started out, creating a mineral coloring book for his three year old son and, then, just kept going with gems. Later, he started to expand to do coloring books for organizations as well as helping people publish their own books. He passed around a wide variety of books and coloring books he’s produced over the years, and even a copy of the original Minerals to Color A to Z!

Powell Publishing Group has three umbrella groups under it: Diamond Dan Publications, Our Colorful Life and Platen Publishers. His niche are people who have a writing passion and want to get published. He loves helping get their first printed publication. What he brings is very professional high quality product and he’s with you personally through the entire process.

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NRG NEWS / GENERAL INFO

June’s Presider & Greeter
Presider: Rick Hall
Greeter: Shaun Fowler

Available Online:

View our shared online spreadsheet that lists

• Member information

• Subs and their contact details

• Visitors, their contact details and who invited them

• Web leads lists people who’ve reached out via our web Contact Us form

• Officers and Committees

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UPCOMING MEETING SCHEDULE / ONLINE CALENDAR

Brighton Chamber: Business After Hours Co-Networking with Gate Chili Chamber
Three Heads Brewing, Wednesday, June 18 from 5:30p - 7:30p
See Chris or Lisa to get registered as a guest for free entry!

Fairport Perinton Chamber: After Hours Networking Event
The Blind Pig at The Deland House, Thursday, June 12 from 5p - 7p
See Robert or Brad to register/RSVP, space is limited to 50 registered guests.

May 27 - Memorial Day - No Meeting

June 3

Marketing Minute: Darryl
Presenter: Tom

June 10

Marketing Minute: Tom
Presenter: Paul

June 17

Marketing Minute: Paul
Presenter: Shaun

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Hey, wow, did you read all the way to the end? That’s awesome! And you never know what you might find down here, so keep checking back:

Monday is Memorial Day - let’s remember and honor the men and women who died while serving our country. 🇺🇸