Attendance

• In Attendance: Robert, Dale, Lisa, Hugh, Krista, Rick, Paul, Darryl, Kurt, Regina, Sara, Chris, Lou

• Absent: Shantae, Rich

• Subs:

  • Alecia Peterson - Drummergirl Marketing, alecia@drummergirlmarketing.com, (585) 502-8625 (Tom)

• Guests: Emily Sparks - American Heritage Girls Troop 0522, don’t forget to place your 🍪 order!

Marketing Minute: Lisa Kretzer

Lisa talked about brand awareness vs brand advocacy.

Brand awareness is how people know your name, your logo, brand colors, etc. On the other hand, brand advocacy involves customers actively promoting your brand through positive word-of-mouth referrals and recommendations.

We all want our company’s name, number, website out there and she showed examples of what she’s done: she’s put her logo on gators, 3-in-1 charging cables, webcam covers and life savers. Not that printed materials aren’t an important part of your marketing, but promo items, merch, swag - whatever you want to call it - is more memorable when left behind or given to a customer, prospect, etc.

Where are good places/times to do this? Think of client thank-you’s, other networking events…think of visitors day, prospect follow-ups and more.

Presenter: Regina Howland

Regina presented on “10 Ways to Reset Your Marriage”.

She says to think of marriage as a house: a good marriage needs good foundation. People come to see her when their foundation has eroded; when one feels the other is being disrespectful and unloving.

Regina says you need to go back to “The Basics”: Guest, Friend, Lover.

First is Guest - Treat your partner like you’d treat a guest.

Next level is Friend and there are different levels: light friend, moderate, bestie.

The third level is Lover. The basis of a great romance is friendship. Be friends first, then lovers.

Regina also points out this is process doesn’t happen in a straight line and both people in the relationship need to work together until they’re at the same place.

NRG News / General Info

Trivia this Thursday!
Join us for free Trivia Night at Good Smoke BBQ
Thursday, February 19 from 6-8
135 W Commercial St, East Rochester, 14445
Come a little early to grab a table/join the group to get registered!

Available Online:

View our shared online spreadsheet that lists

• Member information

• Subs and their contact details

• Visitors, their contact details and who invited them

• Web leads lists people who’ve reached out via our web Contact Us form

• Officers and Committees

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Upcoming Meeting Schedule / Online Calendar

February’s Greeter Dale Sparks is and Presider is Robert Fujimura.

February 24
Marketing Minute: Regina Howland
Presenter: Sara Cousins

March 3
Marketing Minute: Sara Cousins
Presenter: Darryl Powell

March 10
Marketing Minute: Darryl Powell
Presenter: Tom Breslawski

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We’re Social:

Follow and engage with us; like, comment and share our posts to generate more visibility to our group:
LinkedIn / Facebook

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Hey, wow, did you read all the way to the end? That’s awesome! And you never know what you might find down here, so keep checking back:

Speaking of Brand Awareness and Advocacy, with our next Visitors Day only two months away, what swag for your business do you have - or would like to get - to hand out to our visitors on April 21? Thinking caps ON! 🤔