Attendance

• In Attendance: Robert, Dale, Lisa, Shantae, Krista, Darryl, Rick, Chris, Regina, Tom, Sara, Paul, Hugh, Lou

• Absent: None

• Subs:

  • Amy Arbogast - Spark Speak LLC, amy@sparkspeakroc.com, (585) 441-0925 (Rich)

  • Jon Spacher - NY Life, jspacher@ft.newyorklife.com, (585) 737-9094 (Kurt)

• Guests: None

Marketing Minute: Lou Sabo

Lou’s message talked about making lemonade from spam.

He read a recent spam email that came to his inbox yesterday, who said they could help his social media presence.

It got him thinking about what he’s done for a group he’s in. He leveraged his logo/sponsorship appearing on the back of a cycling jersey by posting his cycling group photos to his social media accounts.

His point was to search for marketing opportunities with local groups who serve a greater purpose and then incorporate content into your social media.

Presenter: Dale Sparks

Dale brought his standard equipment and tools he uses with his furnace maintenance, repair and install services. He opened a furnace unit to show, along with the tools he uses, what’s working, what’s not and troubleshooting other potential issues.

Dale gave a great Furnace 101 overview. A great tip he learned from his uncle years ago: when your tools are organized, you know exactly where to grab what you need for speed and efficiency on a job. So he has a tool caddy readily available where every tool has its place; when he needs one, he knows exactly where it is and returns it to its place as soon as he’s done.

Dale’s adopted the saying: His job is to give information, the client’s job is to decide what to do with it. He tries not impose his judgements and opinions on someone else’s situation; they may not be able to afford a brand new installation, but he provides options so they can make the best decision for themselves.

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NRG News / General Info

The NRG Store is Open for Business
When: Through February 17
What: Branded shirts, hats etc are great for Trivia Night, Summer Picnic, Golf Outing, and other social outings! Not to mention, out ‘n about at other business events as a conversation starter.

• Once the store closes, our items arrive with a couple weeks – via Lisa @ Tuesday meeting.

• $1 delivery charge added to each order (not each item) at check out (No, Lisa doesn’t receive the buck!)

• Choose wisely since purchases are final.

Available Online:

View our shared online spreadsheet that lists

• Member information

• Subs and their contact details

• Visitors, their contact details and who invited them

• Web leads lists people who’ve reached out via our web Contact Us form

• Officers and Committees

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Upcoming Meeting Schedule / Online Calendar

February’s Greeter Dale Sparks is and Presider is Robert Fujimura.

February 17
Marketing Minute: Dale Sparks
Presenter: Regina Howland

February 24
Marketing Minute: Regina Howland
Presenter: Sara Cousins

March 3
Marketing Minute: Sara Cousins
Presenter: Darryl Powell

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We’re Social:

Follow and engage with us; like, comment and share our posts to generate more visibility to our group:
LinkedIn / Facebook

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Hey, wow, did you read all the way to the end? That’s awesome! And you never know what you might find down here, so keep checking back:

Did you know this week is Great American Pizza Bake week? Celebrated the second week in February, you’re encouraged to bake your own pizza at home. That being said, who’s your favorite local pizza place? 🍕😋