February 6, 2025

It's Happening!

👋🏻

We have hit that phase of the project ladies and gentlemen: It is all I want to work on.¹

I think about it when I am not at my desk. One hour I am editing the video, the next I am toying around with thumbnail concepts, and the next I'm noodling around on my Chompi for some background music.

Applying for jobs? I'm thinking about the essay. Folding laundry? I'm thinking about the essay. Lunch? Essay. Reading The Order of the Phoenix? Okay, that one I am thinking about how moody everyone became (besides Mad-Eye) and then I am thinking about the essay.

This is good. My projects thrive on this ADHD-fueled focus. I am some third of the way done and the end is in sight. I had to pull myself away from a jam session just to write this letter before my self-imposed deadline was up. I suspect I'll slink back into the mines of creativity later this afternoon. Maybe this evening, should I find the energy.

Remind me that next time we need to talk about my month-long YouTube Support issue that I really, really wanted to have solved before launching this essay. I've been meaning to share it. For now, it is 9:01 AM and I have got to pivot to the job hunt.

Until next time...

This letter is one block from the newsletter Memory Card by Max Roberts. Thoughts? Send me an email at max@maxfrequency.net.

Max is the writer and producer behind Max Frequency. cultivate and curate curiosity—both for himself and for others—by delighting in the details and growing greatness from small beginnings.

He's written a rich history and dive on the making of Naughty Dog's The Last of Us Part II, celebrated the 15th anniversary of Super Smash Bros. Brawl with the voice behind its hype, and examined how Zelda "stole" Fortnite's best mechanic.

Memory Card is a real-ish time, raw, drip feed newsletter of his creative process for telling these stories. It’s how The Thing™ gets made.

It's all powered by Max Frequency and patrons.

Wanna see The Thing™? Check it out on YouTube. Read it on The Blog.