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February 23, 2026

Everything Everywhere All At Once

👋🏻

It has been quite the 10 days since my last letter to you all. The opening sections are getting tighter. I am feeling good about it. I think I am ready to record the next section and expand the timeline. I am enjoying this chapter by chapter approach to the edit. It's full of little wins, which I take any way in a project like this. Here's the timeline as of this morning.

A screenshot of a video essay timeline in Final Cut Pro.

That's a big improvement over last time.

I must confess though; I did not get as much done on the essay last week as I had hoped or planned. Mid-week, I became hyperfocused on redesigning my blog with Claude Code. The "brain hooked up with jumper cables to a car battery inside a dunk tank" kind of hyperfocus. It took over my mornings and evenings. But I have banged it into pretty remarkable shape in those few days. I'm going to live with it for a few weeks, bang out kinks, and flip a switch in March at some point.

I've talked about using AI as an intentional tool here before and this applies. It's at the point where I can write in plain English what I want and the robots can code the site for me. I've been able to pull in each little bit and idea I have wanted to implement for years, but have never been able to on Wordpress, Squarespace, or Obsidian Publish or been able to figure out on my own. It's sort of blogging dreams come true.

This diversion though has taken time away from The Thing™ and I feel pressures mounting. I just rewatched Everything Everywhere All At Once over the weekend with a movie club and it feels sorta like that. The surprise drop of a new God of War game and this weekend's release of Resident Evil Requiem having me diving into the extra episode deep end of Chapter Select. And don't get me started on Marathon launching a week later for which I have had a super compelling essay idea for and am getting the itch to write.1 Of course, there's the whole blog tangent. Then and then and then and then...

It makes brains like mine ratchet up. One game at a time; one essay at a time; one podcast; one completely rewritten website. (Can I end two newsletters back to back with the same type of sentence?)

Until next time...


  1. Thankfully, the essay should be remarkably efficient to edit/capture? Kinda like Razbuten's "Playing Games in Unfun Ways" I think it is a good idea. This one will all come down to the writing and some specific capture. ↩

This letter is one block from the newsletter Memory Card by Max Roberts. Thoughts? Send me an email at max@maxfrequency.net.

Max is the writer and producer behind Max Frequency. cultivate and curate curiosity—both for himself and for others—by delighting in the details and growing greatness from small beginnings.

He's written a rich history and dive on the making of Naughty Dog's The Last of Us Part II, celebrated the 15th anniversary of Super Smash Bros. Brawl with the voice behind its hype, and examined how Zelda "stole" Fortnite's best mechanic.

Memory Card is a real-ish time, raw, drip feed newsletter of his creative process for telling these stories. It’s how The Thing™ gets made.

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