How to market on YouTube
Hi all,
If you're anything like me, you have interests outside of work, at least one would hope. One way I like to pass time is by watching YouTube. I follow a number of different channels, but the majority of them fall into either Apple, tech, engineering, and explainer videos.
One channel I follow is called JerryRigEverything. He got his start doing mostly tech and iPhone repair and unboxing videos, but I recently saw a video that fell right into my professional interests.
It's no secret that heat pumps are having a moment right now. With the IRA being rolled out and more awareness into the electrification of homes, you're more likely to see heat pumps in the news. In one of his latest videos, Zack actually goes over the replacement of his existing furnace and replaces it with a Daikin heat pump.
This is wild to me. I'm seeing more and more efforts from HVAC manufacturers and they are trying different ways to market and reach customers. One marketing channel that I think is vastly underutilized is YouTube. By some measures, YouTube is the most popular streaming service in the United States, even more popular than Netflix. That means a ton of eyeballs are watching YouTube at any given moment. And depending on the channel and that channel's content, it's a great opportunity for businesses to reach customers.
Here are some examples of manufacturers working with content creators to spread awareness of their products and their brands. It's one of the reasons why I started a professional YouTube channel: to help market myself and to educate my customers on heat pumps, VRF, and our other products. Please like and subscribe ;)
Why is Everyone Talking about Heat Pumps? - YouTube
Heat Pump Systems are 4 times more efficient than Electric Radiators! Find available rebates and discounts for Heat Pump systems HERE: https://www.wattsmarth...
The Ebell of Los Angeles - LG Project Profile - YouTube
Opened more than a century ago, The Ebell of Los Angeles and the accompanying Wilshire Ebell Theater participates in and encourages the educational, cultural...
HVAC Done Right! Watch this before you install! - YouTube
Thanks to Carrier for sponsoring this episode.https://www.carrier.com/residential/en/us/products/ductless-mini-splits/Subscribe and follow my Podcast on Appl...
If you watch one thing
Technology Connections is another great channel. In this video, he shows why it's important to properly calculate the load of your home so you can choose the right sized heat pump. He also demonstrates that HEAT PUMPS WILL WORK IN COLD WEATHER!
I will shout this from the rooftops until this myth is dispelled.
Links
- Three Reasons Why Building Owners Should Use VRF - This post got some good traction on LinkedIn so I decided to give it a permanent home on my site.
- What Would Happen if Every American Got a Heat Pump - I always get pumped up when I see an article on heat pumps in a major mainstream newspaper or magazine. Wired put out a piece posing the question, "What would happen if every American got a heat pump?"
It’s not a matter of if heat pumps will replace gas furnaces in American homes en masse, but how quickly they’ll do so.
- New 2024 Stove Efficiency Standards: What They Mean for You - New efficiency standards were released by the federal government. Regarding electric stoves, they are required to be 30% more efficient than current models.
Thanks for reading! Whenever you're ready, here are ways I can help you.
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Online VRF Boot Camp - An online course designed to give you the fundamentals to understanding VRF and its applications from a sales perspective.
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Lunch and Learns - If you're in California, I'd love to come out and speak on VRF, heat pumps, and electrification.
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YouTube Channel - You can find all my video content at my YouTube channel.
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Consultations - Are you looking to use heat pumps or VRF on your next project? Let's talk.
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Buy me a coffee - Want to support what I do? Buy me a coffee