Dedicate Your Life To Music
Helping Women and Queers Grow Their Music Careers // By Cassidy Frost
Welcome to Dedicate Your Life To Music!
This may sound familiar:
┈ You’re spinning your wheels trying to go viral on social media.
┈ You know you’ve got the goods, you just can’t seem to grow a real fanbase.
┈ You want to take your music career seriously, but you lack structure and support.
┈ You’re burnt out from the grind. You’re looking for expert guidance that yields real results.
Over the last decade, I’ve helped hundreds of artists and labels release records. I’ve seen firsthand how artists push their careers forward and make real money.
Here at DYL2M, I teach artists like you to do just that by mastering seven essential skills for music career success.
The Seven Essential Skills
Effective Creativity
Write more fearlessly than you thought you could to connect deeply with fans.
Branding & Asset Creation
No more guesswork, build a razor sharp brand that’s deeply connected to your music.
Scheduling & Email Correspondence
You’ll get organized and learn to communicate effectively with gatekeepers.
Booking & Audience Building
Grow a dedicated fanbase of superfans in your region - no taking time off work to tour!
Releasing Planning and Promotion
Release albums and singles that make a splash with media outlets and new potential fans.
Creating Joyful Merch
Make meaningful merch that your fans can’t wait to buy!
Email Marketing + Fan Subscriptions
Become an expert in monetizing your fan community, from merch drops to memberships.
I publish free articles most weeks, but if you’re ready to accelerate your career growth with expert feedback and weekly support, I’ve got you covered.
Music Career Growth For Only $20/mo at DYL2M
Our monthly membership is fully stacked. Paid subscribers get weekly coursework and we end each week with a live 90-minute zoom call where I answer dive in even deeper and answer questions from the group.
Paid members also share their coursework and chat with each other throughout the week on our private discord server and they gain access to all previous workshops.
✦ Paid Members Get✦
Weekly coursework
Live calls + video replay
Access All Past workshops
Discord community
Join now for just $20/month or $200 when you sign up for the year!
Finally, mission of Dedicate Your Life To Music is to help women and queers build incredible music careers. There is a huge lack of support around the issues women and queer people face in the industry, so that’s what I’m here to do. There are also truly wonderful CIS men in our group, who we absolutely love. They’re the kinds of dudes who love supporting women and queers, so if that’s you, you’re more than welcome, too!
Hope to see you on a live call soon!
Cassidy
🏳️⚧️ All are welcome, but we make extra space for women, queers, and people of color 🏳️🌈
✨Weekly Live Calls✨
✨Hands-on Support and Feedback✨
✨ Workshops That Make Your Goals Achievable✨
Still Want To Know More About Me?
I’ve got you covered. I’m Cassidy Frost (they/them)!
I work with musicians who want real, meaningful growth.
The guidance I give you is based on over 20 years working in the music industry.
No hacks. No rigging the system. No going viral required.
I teach artists to build lasting, sustainable growth for their music careers.
About me:
I’m the Leading Musician Educator on Substack.
Here’s some other cool stuff I’ve done:
Founded Public Display PR, the first PR company specifically designed to get big national press for unsigned artists, where I helped usher well over 500 records into the world
Worked as a booking agent and a college radio promoter
Promoted records for many of my personal heroes
Released my own critically acclaimed records (sold a good number of them too!)
Managed bands (and got them signed!)
Licensed music to places like Netflix
Presented and taught at colleges, conferences, and festivals around the country
Composed original pieces for places like Lucasfilm
Published articles in places like and Reverbnation and DIY Musician
Presented and taught at colleges, conferences, and festivals around the country
Organized benefit concert series and vinyl comps to raise money for The ILRC
Marketing consultant for record labels, music tech startups, & independent artists
Oh yeah, and now I hang out on the Community Advisory Board for KEXP
Dedicate Your Life To Music is for musicians who are ready to:
Show up for your fans with honest art and honest storytelling
Build a real fanbase, brick by brick instead of trying to strike gold on TikTok
Gain the skills and structure to build your own success
Value expert guidance over marketing hacks