What Platform Should Musicians Focus On In 2025?
Hi Friends, Starting next week we’ll kick off our January Branding Challenge, where we will build y’all’s BRANDS. This week a lot of people are still taking...
Grow Your Audience Workbook
Buy Now For Just $15 You don't need more IG followers. You need real music fans who go to shows and buy tshirts. And you need a lot of them. This short...
Lesson 1: Effective Creativity Workshop
You Can And Should Make Better Music
Lesson 2: Effective Creativity Workshop
How Your Music Connects To The Hearts Of Fans
Lesson 3: Effective Creativity Workshop
Stop Hiding From Your Listeners
How Bands Grow Fanbases Without Touring: The Unstoppable Booking Strategy
the quick and dirty strategy for growing your band's regional draw and opening up a world of opportunities
Dedicate Your Life To Music
Helping Women and Queers Grow Their Music Careers // By Cassidy Frost
Lesson 4: Effective Creativity Workshop
Lesson 4 of the Effective Creativity Workshop
Good Marketing Won't Stop People From Ignoring Your Music
Underdeveloped artists must stop wasting their time promoting music that isn't good enough yet.
Social Media Neutered Your Music
Did you forget that you're an artist?
Music Career Live Workshop Sneak Peek
Hi Friends, I know you’ve all been doing great work looking at your own creative process this week. I wanted to share my intro talk from our live workshop...
Live Q+A Nov 15
Hi Friends, here’s the post from today! Get ready to begin our ground-up series next week! Cass
How I Use Social Media (Now That I Quit)
A mini-post about how I actually use social media now that I don't
How Your Music Finally Takes Off
Everything you need in order to build a thriving career in music--Let's get to work!
Live Support Session Nov 8
Hi Friends, We had a pretty heavy one today. Sending you all thanks and love. Cass
Goal Setting: Recording of Live Support Session 11/1
Hi Friends, Here’s our live recording from today’s session! I’m collecting info about what would be most valuable to you all so I can make DYL2M a tool you...
Have You Failed At Music?
...or are you just burnt the heck out?
Career Dry Spells & Naysayers
Recording of the Oct 25th live support session
Don't Use AI To Write Your Artist Bio
This week I posted an easy framework for writing your own artist bio in six sentences. A very nice and well-meaning man posted that you could feed my...
Write Your Artist Bio in 6 Sentences
A quick, painless, fool-proof method for writing your artist bio.
Easy, Repeatable Strategy For Releasing Music (10/18 Live Support Session Recording)
How to schedule and execute album and single releases, promote music in your local market, and get into a flow of releasing music.
Recording of 10/11 Live Support Session
We dive deep on dedicating our lives to music, community, building an audience, and so much more
How to Dedicate Your Life to Music Even When You're Scared
Give up on having self-confidence, make besties with your fear, and live in service of your creative intuition
A Publicist's Method For Branding Artists
Create your brand with a former music publicist's tried and true method.
Your Music Is A Restaurant
(John Mayer voice)
Build Your True Artist Brand
Who are you to your listeners and how can you serve them best?
How I Think About Marketing Music
Thoughts from a former music publicist on what matters, what doesn't, and how to draw in fans.
5 Key Takeaways From My Friend’s Band Opening For Alien Ant Farm
And how you can open for your very own Alien Ant Farm
Musicians, Deprioritize Social Media
what's required, what's not, and how to use your energy to better connect with fans
Creativity Pillars: Week 3 Live Session
Hi Everyone, Thanks to those who came and shared Friday. Can’t wait for our next session, it’s going to be a juicy one! Just a reminder, our weekly calls are...