Comics Job Security
Hello!
This week, Amazon gutted Comixology. Roughly 75% of staff was laid off in one fell swoop, with the remaining staff kept on with the knowledge that they are there to "mop up" and then will be let go. I've said it before, and we all live in the world and should be aware of this anyway, but Amazon sucks. And this is the latest in a series of bad practices that they've had.
Also this week, the HarperCollins Union hit their 50th day on strike. One of those "post your cancellable comics take" tweets did the rounds over on Twitter. I questioned what, if anything, ever happened with all the creators who took money from Substack and said they'd be following up with the company in light of the amount of transphobia, nationalism, fearmongering, and misinformation spread through their distribution system. In publishing at large, there's also a lot going on in terms of the relationship of the author/editor and the reviewer, particularly on Tiktok and conversations around the general disconnect between decorum and actual professional behavior in the industry. And across the larger landscape, there's a lot of job instability happening in entertainment/tech--from massive layoffs at big tech companies to continued layoffs and restructuring (often merger based) at some of the media conglomerates to the lingering concerns about increased use of AI.
This week, I want to talk about what that all means on a creator level and how you might be able to help cushion yourself from some of those blows.
State of the Industry
Just using publicly available information, we can say 2022 saw a weaker year across the entertainment industry as a whole. Bloomberg reported it as the worst year in like 3 decades for some of the major media companies as the split between the idea of theaters, traditional TV, and streaming become more complicated with things being reopened and, generally, some amount of fatigue over streaming's big swing changes and increased segmentation. And this will always matter to comics because Warner Bros owns DC, Disney owns Marvel, and various other comics companies are owned by other big media corps.
In the book industry, overall book sales are understood to have fallen by about 6% last year. However, some categories still saw growth, one of which being adult graphic novels (which includes a lot of manga). That's an especially important number given that the previous year, 2021, may have been the greatest year of comic sales on record. Which is also very interesting given that comics sales records are getting increasingly hard to track.
So overall, it's kind of a weird landscape. While a lot of comics and book publishers themselves might in okay shape after last year, their parent companies might not be doing so hot. And when the parent company isn't doing so good and is looking to tighten purse strings, publishing is an easy target. But also, maybe publishing is in a good place because while book sales were softer in 2022, books remain one of the last bastions of physical media (go to your local Target, chances are GOOD that you now have a book section in what used to be the Movies and Music section--not that they're all gone, but that the ration has inverted).
Overall, I can't predict where publishing itself is going, but I think these factors are important to keep in mind, particularly when we're seeing things like the Comixology layoffs.
On Cancellation
In terms of staying afloat and secure in this industry, a lot of that for a creator comes down on the personal level. To that end, I wanted to talk briefly about being "cancelled". Projects get cancelled, people don't. Everyone knows that J.K. Rowling is a transphobe who has decided to double-down on her public persona being an advocate for anti-transness. Folks have extensively gone over her works and pointed out when they are transphobic, racist, and otherwise inherently engaging in the language of oppression against different groups. By all means, were "being cancelled" a thing, she would and should be. And yet, the upcoming game based on her works (and based specifically on one of the most antisemitic aspects of her work) is apparently the top selling game on Steam of the year so far even though it won't release for a few more weeks.
There are also sooooooo many other celebrities we can look at, some of whom have not just been convicted in the court of public opinion, but LITERALLY CONVICED OF THEIR CRIMES who, uhh, lemme check my notes, continue to receive regular work, tour, and otherwise be hyped up and make money. The good news for dirt bags, I guess, is you can be a dirt bag and suffer relatively little punishment for it as long as there are people who enjoy your work, even if the work itself is also compromised by your dirt bag views.
Relatedly, I think when we're having the conversation of "cancellable opinions" and using that language instead of, lightly controversial opinions or hot takes or whatever, it normalizes the idea that both "cancelling" is a thing and that it doesn't/shouldn't actually have any effect. And as a result, it makes accountability that much harder.
So, no, you aren't going to get cancelled in comics. But there are a number of people who are in hiring positions who are paying attention to creators' behavior and who may want to hold those who are acting poorly accountable for their behavior. And I think that standard, largely, is like "hey, is this person fearmongering against a group of people" or "acting in a criminal manner" or "being a bully" or "closely associating with a person who does one of those things". So you should probably try to be a cool person to avoid losing work for being a dirt bag.
Positive Considerations to Make
With that all understood, not being a dirt bag does seem like a pretty good way to ensure future work. But with the changing landscape, that's not enough. What else can you do to keep yourself in a good place?
1. Be informed about this stuff. A big part of my personally following up about Substack is I still see a lot of people gravitating toward it and signing up and issuing their newsletters there. I understand that some of those people are being paid by Substack to be there--some are even receiving health benefits. I also know a lot of folks are defaulting to Substack because they've seen other people--including those who got paychecks from them--be successful there. It's similar to Patreon, right, where at least in the US comics community, it kind of blew up to be the standard quickly, and while there are definitely people using alternatives like pixiv fanbox or Subscribestar, there's some safety in name recognition of the platform, regardless of it's problems... This is not to say that I won't work with people who have a Substack, just that to be informed, it's worth pursuing and seeing if there was follow-up from people who theoretically were being courted and had some amount of power in that dynamic to make a change and whether or not anything came of it. I'll also say, Trung Le Nguyen shared a public Patreon post about declining Substack's offer that I think is worth reading.
2. Be considerate about who you work for. I feel for the people who've lost their jobs at Comixology. I am in solidarity with the folks on strike at Harper. I inherently dislike their parent companies (Amazon and News Corp) and unfortunately find those companies disrespect for their employees unsurprising. Which is not to blame the folks at Comixology or at at Harper--there are many lovely people working there and fighting the good fight within the larger corporate megastructure. But between, say, not crossing the picket line and signing a deal with Harper while the workers are on strike to, say, using the Creator Resource publisher page to check in on the latest about various comics publishers as organized and vetted by your peers, knowing who you're dealing with can go a long way for you.
3. Be considerate for those you work with. This is one of those things that gets repeated again and again, but comics is a collaborative medium. You can point at all the ways and times that isn't true, but, generally speaking, comics are often not made on an individual level. And a lot of us have very different takes on what behavior is acceptable--some folks are very comfortable producing NSFW work and some aren't, some are open with their political views and some only speak up occasionally, some people are very private and some are very open. It does you good to know the comfort levels of your peers and collaborators because sometimes a misstep might come off as a larger slight than it's meant to be, which is always unfortunate.
4. Last and not least, don't buy into NFTs or AI or whatever the latest criminal "art" fad is. Y'know, that one seems pretty easy, but boy howdy. Just avoid that stuff.
5. If you write a blog about the actions of various companies, know you may be putting yourself in a precarious position in the future, but feel secure in standing by your morals and the facts.
And, again, a lot of that all folds in to if you act nicely and respectfully and professionally, other people in the profession will meet you at that level, which can be helpful when things are uncertain. You certainly can find success in comics outside of the industry, and different people have different standards of what they're looking for, but not being a jerk is a good thing.
I think that wraps up this week. Next week: The brandification of nerd culture, or how Funko became the new Band-Aid.
What I enjoyed this week:
Abbott Elementary (TV show), Blank Check (Podcast), Honkai Impact (Video game), House of Leaves by Mark Z. Danielewski (Book), Kaguya-Sama: Love is War (Manga), Drip Drip by Paru Itagaki (Manga, I actually read this a few weeks ago and think I just forgot to mention quite enjoying it), Coraline (Movie), 17-21 by Tatsuki Fujimoto (Manga, I've only read the first story so far, but quite looking forward to the rest), Dungeons & Daddies (Podcast)
New Releases this week (1/18/2022):
Sonic the Hedgehog: Scrapnik Island #4 (Editor)
New releases next week (1/25/2022):
Godzilla Rivals: Round One TPB (Didn't work on this, but plugging Zilla)
Final Order Cutoff (1/23/2023):
Sonic the Hedgehog #58 (Editor)
Announcements:
Arizona Comic Book Arts Festival - 2/25! It's a one day comic-focused event in Phoenix, AZ. Tickets are only $10. Attending artists include me, Becca (who once again is dropping some new stuff on their Patreon, see below), Mitch Gerads, Steve Rude, John Layman, Henry Barajas, Jay Fotos, Jeff Mariotte, Marcy Rockwell, John Yurcaba, Andrew MacLean, Alexis Zirrit, Meredith McClaren, James Owen, Ryan Cody, and many more! Come and see us! Becca'll have some very cool new merch, too!
Becca contributed to Aradia Beat, a Magical Girl Anthology Magazine! It's now on Kickstarter! It's both a tribute to 90s magical girl stories and part of a larger project about the overall preservation of magical girl stories!
We're also waiting to hear back on if Becca got in to another con on their own, but may have another update soon.
And finally, happy Lunar New Year!
Pic of the Week:
This is just our little banner pulled from the AZCAF site! It came out really well! See ya there in just over a month!
