TL;DR

• YouTube creators can replace copyrighted music with AI music

• Instagram users can now label themselves as an ‘AI Creator’

• Twitch are down on “viewbotting” but up on “mogging”

• OnlyFans creates ‘hubs’ to help users discover new creators

• Roblox raise DevEx payout to get more 18+ games

YouTube creators can now replace copyrighted tracks with AI-generated

Content is the lifeblood of YouTube, so the less of it they have to remove because of copyright strikes, the better for them. That is why they have added a new ‘Create’ button to the existing ‘Replace Song’ tool in YouTube Studio, enabling creators to replace their copyrighted music with one of four royalty-free, AI-generated songs that are created on the spot.

This helps creators avoid copyright strikes, but it also means fewer royalties for artists. More content for YouTube, though.

Instagram launches ‘AI Creator’ labels

Along with Instagram’s recent algorithm update to prioritise original content, they have released a new account label for creators who often use AI tools to create their content.

The ‘AI Creator’ tag is applied by the user in their Instagram profile settings, which then applies the label to their profile and any content they post. It’s an extension of their ‘AI info’ labels but relies on the user manually selecting it.

With authenticity at a premium, the chances of this label being used honestly are slim as many users will seek to hide their AI-usage.

Twitch has new penalties for streamers caught ”viewbotting”

Twitch is clamping down on streamers who use third-party services to artificially boost their viewing figures. CEO Dan Clancy stated, "For channels identified as persistently viewbotting, we will apply a cap to the streamer's concurrent views for a fixed period of time."

Details are vague on how these enforcement efforts would work (e.g. how would Twitch distinguish genuine “viewbotting” from natural spikes in engagement?) and there are concerns about smaller streamers being unfairly punished.

Twitch allows Omoggle video chats

You may have heard of Omeggle, the site that pairs random users in 1v1 video chats. Well, now there’s Omoggle, a site based on the same logic but specifically for users competing to “out mog” each other.

Twitch previously banned these types of sites from being streamed as the content was unpredictable and could be offensive. However, they have rescinded that ban and removed any mention of it from their Community Guidelines. They have confirmed in a statement that sites like Omoggle are no longer prohibited, but they will continue to enforce content from these sites that violates its guidelines.

OnlyFans rolls out category-specific hubs

OnlyFans has recently branched out beyond its adult content with its OFTV platform offering shows for all-ages in various categories, from sports to cooking. Additionally, they have created ‘hubs’ for content related to sports, comedy, or podcasts. It provides a discovery tool for users to find new talent they may not have come across before.

As the website becomes more mainstream, it may be one to watch for creators to reach alternative audiences.

Roblox raising DevEx payout to get more 18+ games

In its attempt to expand its over-18 user base, Roblox have announced that it will be raising its Developer Exchange (DevEx) rate by 42% from June 8. The raise will apply to games that use the platform’s R15 avatar framework and attract users in the United States who are 18 and older.

Alongside this, they have announced Roblox Jumpstart and Roblox Incubator, two programs aimed at helping new and experienced creators alike explore novel game creation.

TikTok users are motivated by affiliate links

This article features an interview with Donte Murry, TikTok’s North America director of beauty, wellness and personal care. He provides a useful insight into how shoppers use TikTok to discover new products, with the platform’s health and beauty sales up by 84% compared to last year.

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This newsletter is for informational purposes only and does not constitute legal advice.
Written and produced by a human. All opinions are my own.