The 30 | Experiment No. 8
Don't read on an empty stomach.
"A pie chart of the federal discretionary budget is a well-known marketing technique for selling ice cream."
I read this after I sent last month's note. Plenty of politics mixed in here, so if you're exhausted, feel free to pass. But the piece is mostly about dessert and a pretty cool (10-12º) backstory for that most ubiquitous of American dessert companies. This is the real Ben & Jerry.
For all the new readers coming from CreativeMornings – welcome! – here's the July newsletter and a note about this year's experiment.
For all the new readers coming from CreativeMornings – welcome! – here's the July newsletter and a note about this year's experiment.
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